AI Visibility & Commerce Assessment
Connect public-site evidence with product and order workflow discovery. Leave with clear priorities and a practical next project.
Product Data & Search Improvement
Better product data. Smarter B2B search.
B2B buyers arrive with part numbers, specifications, applications, and questions. They need enough reliable information to compare products and make a decision. Your team needs a repeatable way to keep that information complete and current.
MAKE PRODUCTS EASIER TO FIND AND BUY
ACS helps distributors and manufacturers connect catalog quality, product-publishing workflows, and on-site search. We examine what buyers need, where your information falls short, and how your existing systems and people can support a better experience.
Where we can help
- Similar products have inconsistent attributes, units, descriptions, or categories.
- Supplier information requires repeated spreadsheet work before products can go live.
- Search misses useful results for part numbers, technical terms, or common buyer language.
- Customers must contact your team for information that should be available on the product page.
FROM OBSERVATION TO ACTION
What the work can include
Useful work starts with a specific problem and ends with a clear decision about what to do next.
Product-information priorities
Identify the attributes, specifications, documents, and descriptions buyers need for the selected categories. Review completeness and consistency, then define what a useful product record should contain.
A practical enrichment workflow
Map the path from supplier information to approved catalog content. Clarify the source of each field, review responsibilities, exception handling, and opportunities to reduce repeated manual work.
Search and discovery recommendations
Review representative searches, category navigation, filters, and product-page connections. Where available, use search and customer-service evidence to understand unsuccessful queries and buying friction.
Structured information that reflects the product
Recommend improvements to visible product content and relevant structured data. Keep specifications, availability, and other published details aligned with the systems and processes responsible for them.
A scoped improvement project
Choose a category, workflow, or discovery problem to address first. Define responsibilities, review requirements, and measures that allow the team to evaluate the change before extending it.
A PRACTICAL WAY FORWARD
Start with a representative part of the catalog
Understand the buying decision
Work through how customers identify, compare, and select products. Bring in the people who know the catalog and answer customer questions.
Trace the information
Review how data moves between suppliers, spreadsheets, product-information systems, your ERP, and ecommerce platform. Use the systems relevant to your business.
Improve and measure
Set a baseline, define an achievable change, and guide implementation. Review results such as publishing time, data completeness, search success, and conversion where the evidence supports them.
BEFORE WE BEGIN
Questions about catalog and search work
Do we need a new platform?
That depends on the problem and the limits of your current tools. We assess the information and process first, then evaluate whether configuration, workflow changes, additional software, or a larger system change is appropriate.
Can AI help enrich our catalog?
It may help with suitable tasks such as drafting, classification, or extraction. We evaluate the available source material, accuracy requirements, and human review needed for each use case. Product facts need a reliable source.
Do we need to tackle the entire catalog?
A selected category or workflow can provide a useful starting point. The scope should be large enough to reveal the real problem and focused enough for your team to act on the findings.
LET’S TALK COMMERCE
Where does your catalog slow buying down?
Bring a difficult category, a search problem, or a publishing bottleneck. We will discuss where a focused improvement could help.